The promotional campaign for Buddhist Global Relief’s “Concert to Feed the Hungry” has been recognized with a 2015 American Design Award. Designer Rob Barth of Barth and Company received a Certificate of Excellence from competition sponsor Graphic Design USA. According to the sponsor, the annual event attracted “more than 10,000 entries from around the country, with a highly selective 15% recognized for excellence.”
In response to the award, Rob said: “For me, better than the award is the fact that the campaign successfully promoted the concert and helped raise awareness of world hunger and fund BGR’s efforts to feed hungry people around the world.” It was Rob Barth who also designed BGR’s award-winning logo (see the masthead above), which over the years has been applied masterfully to our promotional materials by our team of talented professional communications designers.
Graphic designers play a major role in shaping cultural attitudes, political advocacy, and consumer spending, and in these capacities their work can be used for both harm and for good. Ethicists in the graphic arts community, well aware that design is a double-edged sword, have been urging graphic artists to use their gifts responsibly. An article titled “Ethics and Social Responsibility” on the website of the Professional Association for Design reminds designers that they work within “a much broader system of moral values and obligations—not just how we do our work, but what it is that we are doing in the first place and the impact it will have on the world.” The article urges graphic designers “to contribute to the betterment of all and to ensure abundance, diversity and health to future generations.”
Through his work for Buddhist Global Relief, Rob Barth has certainly been living up to this commitment. We all congratulate Rob and thank him for his valued contribution.