The promotional campaign for Buddhist Global Relief’s “Concert to Feed the Hungry” has been recognized with a 2015 American Design Award. Designer Rob Barth of Barth and Company received a Certificate of Excellence from competition sponsor Graphic Design USA. According to the sponsor, the annual event attracted “more than 10,000 entries from around the country, with a highly selective 15% recognized for excellence.”
In response to the award, Rob said: “For me, better than the award is the fact that the campaign successfully promoted the concert and helped raise awareness of world hunger and fund BGR’s efforts to feed hungry people around the world.” It was Rob Barth who also designed BGR’s award-winning logo (see the masthead above), which over the years has been applied masterfully to our promotional materials by our team of talented professional communications designers.
Graphic designers play a major role in shaping cultural attitudes, political advocacy, and consumer spending, and in these capacities their work can be used for both harm and for good. Ethicists in the graphic arts community, well aware that design is a double-edged sword, have been urging graphic artists to use their gifts responsibly. An article titled “Ethics and Social Responsibility” on the website of the Professional Association for Design reminds designers that they work within “a much broader system of moral values and obligations—not just how we do our work, but what it is that we are doing in the first place and the impact it will have on the world.” The article urges graphic designers “to contribute to the betterment of all and to ensure abundance, diversity and health to future generations.”
Through his work for Buddhist Global Relief, Rob Barth has certainly been living up to this commitment. We all congratulate Rob and thank him for his valued contribution.
23. Detroit: Keep Growing Detroit
Keep Growing Detroit is a 501(c)3 nonprofit (registered 2014) operating in one of the most neglected cities in the US, where 20% of the residents are food insecure and the city’s jobless rate is 14.3%. Residents have limited access to grocery stores due to an unreliable mass transit system and buy their food at gas stations or convenience stores with bulletproof windows in monitored transactions. The mission of Keep Growing Detroit is to promote food sovereign so that the majority of fruits and vegetables Detroiters consume are grown by residents within city limits. The long-term strategy is to foster healthy relationships with food by increasing knowledge of food and farming, nurturing leadership skills, cultivating community connections and capacity, changing the value of food, and developing food assets.
The goal of this year’s project is to enable urban farmers to increase access to healthy fruits and vegetables and to facilitate educational and community events that promote healthy relationships of people to good nutritious food. The first objective is to support more than 1500 family, community, school and market gardens that will produce 150 tons of produce for predominately low-income families. The second objective is to facilitate 19 educational workshops and community events that will engage approximately 400 residents. Annually renewable project.
Posted in Agriculture, Education, Engaged Buddhism, Food insecurity, Hunger in America, News item, Projects & programs
Tagged Detroit, Engaged Buddhism, food insecurity, Hunger in America, Poverty in America, Reciprocity Foundation, sustainable agriculture, Valley Verde
by Ven. Bhikkhu Bodhi
A recent bulletin from the Southern Education Foundation reports that, for the first time in fifty years, a majority of students in US public schools come from low-income families. The data, collected for the 2012–13 school year, considers a family low income on the basis of whether the children register for the federal program that provides free and reduced-price lunches to students. Figures show that 51% of students in US public schools, ranging from pre-kindergarten through the twelfth grade, were eligible for the lunch program. While poor students are spread across the US, the highest rates of poor and low-income families are concentrated in the Southern and Western states. In twenty-one states, at least half the public school children were eligible for free and reduced-price lunches. In Mississippi, more than 70% of students were from low-income families. In Illinois, 50%—one of every two students—were low-income.